I.G Culture Flips The Script
How often do you buy records? Every week.
Roughly how many would you say you buy each week? [laughs] Uhm...depends how much money I got and because I'm doing a club every Sunday I've got to have some fresh things in the box so I'm always buying. But my problem is I go to a record shop to listen to new stuff to play out and I just buy stuff for myself I'm lucky to have the man Slim delivering tunes door to door.
That can be more of a trap to a certain extent? No, it's cool.
Do you like trawling through record shops, spending an afternoon going through racks? I.G Yeah, yeah old school style. I've always done that.
What would you say is the type of music that you listen to the most? My music!
I.G music! Yeah because I'm making it all the time...but I listen to a lot of reggae, a lot of jazz, hip-hop and everything everyone's making.
I suppose that's one of the major themes of making music - the producer's generation now has to be open minded, you have to have quite a wide span of information. Is that important? Oh yeah, without the reggae there wouldn't be any hard drums and bass in my music.
You need to let it flow into you and you soak it up... Yeah, people don't soak up music these days, they don't know how to.
Well, everything has to be on quick time, doesn't it? Chuck, chuck, chuck.
One shot then on to the next. [Referring to I.G putting on another record]. What are we gonna hit now? Well I'm gonna play a tune called 'Can't Give You Love Alone' by Gregory Isaacs on the East African Museum record label. I don't know it but [listening]...it's just got that classic reggae sound that I know I like.
Who produced that? Probably Gregory Isaacs...[listening]...you know what I mean... quality music.
So that comes directly from reggae? Oh yeah, that's the foundation and everything else comes later. The soul, the hip-hop, electro, jazz, Afro. Reggae is the foundation.
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